Use Less Jewelry
Use Less Jewelry is a brand I have helped create and launch in January 2019. The brand is a white label collaboration between Stilnest and the Danish sustainability blogger, Signe Hansen. Together we created a jewelry brand that heavily focuses on jewelry with an ethical and sustainable jewelry touch.
My Job
As a part of my job as the senior brand manager at Stilnest, I work on a day-to-day basis with Signe from Use Less DK to grow her brand. Together, we come up with the concepts for new collections, find new ways to diversify already existing products (such as the Meadow pendant, becoming the Engravable Meadow Pendant), coming up with monthly marketing campaigns, taking care of all external communication with the press, and creating both quarterly and yearly growth strategies.
4
Collections
Together we have created three collections surrounding minimal designs and designs that are made to last.
4
Extensions
The Scandinavia Bound collection has grown over time with four extension launches.
2.3
Growth
as of September 2020 since the launch of Use Less Jewelry in January 2019.
2K
Pieces
2,101 pieces of Use Less Jewelry have been sold as of September 2020.
* This project was commissioned by Stilnest, and Use Less DK. All rights reserved. All content (texts, trademarks, illustrations, photos, graphics, files, designs, arrangements, etc.) on this page belong to Stilnest and the Use Less Jewelry brand. The contents of this website are to be used only in accordance with Internet regulations.